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Ralph Baruch

AKA Rudolph Maximilian Baruch

American CBS executive.

First president and chief executive of Viacom.

Fun Fact:

Viacom was spun off from CBS in 1971 due to new FCC rules banning TV networks from owning syndication companies. Under Viacom, Baruch started cable networks Showtime and Lifetime, and acquired the rights to MTV, Nickelodeon, VH1, and more. He is also a co-founder of C-SPAN.

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Ralph Baruch
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Sources:

Ralph Baruch - Wikipedia

"Ralph M. Baruch, TV executive and a founder of Viacom, dies at 92" - Washington Post (2016) [Archive]

"Ralph Baruch, Who Shaped Viacom’s Rise, Dies at 92" - The New York Times (2016) [Archive]